HerGuard AI · Hong Kong

AI health guardians
for her — and the family.

We build AI companions for women’s and family health. Our first product, NourishMom, turns a meal photo into trimester-specific nutrition guidance — answering the one question no app answers: Did you eat enough today?

9:41
Week 24 · 2nd trimester

Good evening, Aria

Here’s how today is going.

62%
daily target met
7.3/29 mg
Iron
520/600 µg
Folate
850/1000 mg
Calcium
14/15 µg
Vit D

Iron needs a little love — your baby is building blood this week. Tonight’s plan can close the gap.

“Did you eat enough today?”

Illustration of a worried mother sitting alone, hugging her knees

The real problem

No one is watching what mothers eat.

90%

of pregnant women can’t meet nutrient needs by diet alone. AJCN 2023 · JAMA Netw Open 2019

2×

adult metabolic-syndrome risk from fetal programming. King 2003 · MDPI Life 2025

0

pregnancy apps track daily nutrition intake. Flo (77M users), 美柚 Meiyou (47M), Ovia, Premom — they track your cycle and push content. None track nutrition. Business of Apps 2025

The right food, the right amount — every meal, every stage, before it’s too late. Today, no one helps you get there.

NourishMom

One snap. Everything she needs to know.

Nourish one mother. Change two lives. Reshape a generation.

  1. Stage 01 · Snap

    Point. Shoot. Done.

    AI Vision identifies the food and how it was cooked. LiDAR depth sensing reads the plate in 3D and estimates the true portion weight — measured, not guessed.

    40–70%portion error — photo-only LLM guessing
    <15%error with AI + LiDAR depth · simple foods <10%
    Fridolfsson et al. 2025 · ACPR 2025
    9:41
    Scanning your dinner…
    Salmon · 120 g
    Broccoli · 85 g
    Brown rice · 150 g
    LiDAR depth · portion locked
  2. Stage 02 · Understand

    From grams to gaps.

    Every logged gram runs through USDA and Chinese DRIs nutrition data, then the Trimester Engine maps it to her exact week of pregnancy — surfacing today’s gaps in iron, folate, calcium and vitamin D.

    9:41
    Week 24 · 2nd trimester

    Good evening, Aria

    Here’s how today is going.

    62%
    daily target met
    7.3/29 mg
    Iron
    520/600 µg
    Folate
    850/1000 mg
    Calcium
    14/15 µg
    Vit D

    Iron needs a little love — your baby is building blood this week. Tonight’s plan can close the gap.

  3. Stage 03 · Plan

    Tonight’s dinner, solved.

    The gap becomes a plan: real dishes with ingredient-level grams — 120 g lean beef, 100 g spinach — plus absorption tips, like pairing iron with vitamin C and skipping tea within the hour.

    9:41
    AI dinner plan

    Tonight’s plan, made for you

    Three small dishes close today’s gaps.

    Tonight’s focus

    Beef & spinach stir-fry

    Closes your iron gap · ~8 mg

    Helpful

    Steamed broccoli & edamame

    Folate · 80 µg to go

    Helpful

    Warm milk before bed

    Calcium · 150 mg to go

    Pro tip: skip tea within 1 hr — tannins block iron absorption.

  4. Stage 04 · Guard

    Guarded, week after week.

    Pregnancy weight tracked against the safe gain band for her BMI and week — one continuous companion from pre-pregnancy through postpartum.

    9:41

    Your journey

    Week 24 · gaining beautifully on track

    64.5kg

    +6.5 kg since pre-pregnancy (58 kg)

    Within healthy range · target +4.3 to +7.5 kg
    W0W8 W16W24 W32W40
    This week +0.5 kg · right in rhythm

Diet logging via photo

One snap per meal — no barcode hunting, no weighing scales.

Personalized nutrition engine

Trimester-specific standards: Chinese DRIs · WHO · ACOG.

Pregnancy weight management

Safe gain bands per BMI and week, across the whole journey.

NourishMom for iOS is in development — join the waitlist for early access.

The journey

One companion, for the whole journey.

01 · Pre-pregnancy

Illustration of a woman meditating cross-legged, preparing her body for pregnancy
  • The neural tube closes by Day 28 — folate must start months before a positive test.
  • It takes two: about half of infertility involves a male factor — his nutrition counts just as much.
  • PCOS, the top cause of infertility, affects roughly 1 in 10 women (WHO: 8–13%) — and diet is its first-line care.

02 · Pregnancy

Illustration of a pregnant woman gently holding her belly
  • Gestational diabetes affects 1 in 6 pregnancies — and diet is the first-line treatment.
  • Nearly 4 in 10 pregnant women worldwide are anaemic (WHO) — iron needs surge to 29 mg/day.
  • “Hidden hunger”: calories full, yet calcium, iodine, vitamin D and DHA still run short.

03 · Postpartum

Illustration of a mother breastfeeding her newborn
  • Breastfeed vs. lose weight — crash diets cut milk supply. Recovery needs both, planned.

The moat — three layers

Built in layers. Owned where it matters.

Baseline 01

Food recognition

Third-party vision APIs as the baseline, plus self-trained models specialized for Chinese cuisine.

Ours 02

LiDAR portion & weight

Proprietary on-device depth sensing estimates true portion weight — not available from any API.

Ours 03

Nutrition calculation engine

Self-built. Maps intake to trimester-specific standards: Chinese DRIs · WHO · ACOG.

“Anyone can call a vision API. Layers 2 and 3 are ours.

The HerGuard vision

Maternal nutrition is where we start — not where we stop.

NowNourishMomAI maternal nutrition companion
NextInfant & childnutrition companion
FutureThe whole familyAI health guardian

The team

Three disciplines, one table.

Zhou Yihui (Aria)

Founder & CEO

B.Sc. Computer Science + M.Sc. Nutrition Science (CUHK). Full-stack developer. Ex-Huawei.

Xiao Yanggongjie

AI & Vision Lead

Ph.D., The Hong Kong Polytechnic University. Research: AI & computer vision.

Liu Jiangbo

Product & Business

MBA (CityU HK). Former product manager, Tencent commercial division.

Nutrition Science × Computer Vision × Product & Growth

Make expert-level maternal nutrition accessible to every mother — shifting pregnancy care from reactive treatment to proactive daily prevention.

Be first in line.

NourishMom for iOS is in development. Join the waitlist for early access.

You’re on the list.

No spam. One email when we launch.